Improv for founders

Improv is useful here because startups are made of incomplete information, live reactions, shifting constraints, and other people.

Treat new information as something to work with before deciding whether you like it.

Add a possibility, condition, question, or example instead of reflexively shutting down the first imperfect idea.

Improvisation works when people respond to what actually happened, not a generic version of it.

A weak idea is not a disaster. Use it as material, change direction, and keep the room moving.

Better startup improvisation is not “be spontaneous.” It is “stay responsive.”Working principle

Next move

Bring a problem worth working on.

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