Method / experiments

7D

Seven-day experiments

The room does not need to produce certainty. It needs to produce a small move that can create new evidence quickly.

01

Make it smaller

Reduce scope until the test fits inside one week.

Method →
02

Name the signal

Decide what you would observe if the hypothesis is becoming more or less credible.

Method →
03

Prefer behavior to opinion

When possible, test what people do rather than what they say they might do.

Method →
04

Schedule the review

A seven-day experiment only closes the loop if someone looks at the result and decides what changes next.

Method →
The best next step is often the smallest step that changes what you know.Working principle

Next move

Bring a problem worth working on.

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